For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall over and over again. You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this."
Truth be told, there is -- you just don't know it yet.
Excel can be tricky that way. On the one hand, it's an exceptionally powerful tool for reporting and analyzing marketing data. On the other, without the proper training, it's easy to feel like it's working against you. For starters, there are more than a dozen critical formulas Excel can automatically run for you so you're not combing through hundreds of cells with a calculator on your desk.
What are Excel Formulas?
Excel formulas help you identify relationships between values in the cells of your spreadsheet, perform& mathematical calculations using those values, and return the resulting value& in the cell of your choice. Formulas you can automatically perform include sum, subtraction, percentage, division, average, and even dates/times.
We'll go over all of these, and many more, in this blog post.