Marketing and advertising have changed over the past decade or so. Television ads are muted; internet users can block advertising. And anyone who is willing to consider reading, watching, or listening to an online advertisement demands to be captured by a compelling and engaging ad or marketing campaign. This is the challenge for marketers &- how to capture the attention of the right audience at the right time and be so compelling that viewers stop and take notice.
The answer is three-fold. First, create that compelling copy; second, find out where the right audience is and target them; third, do the analytics and determine what is working and what is not. These three steps are not new to marketing. And now that social media has entered the ad campaign environment, small businesses can compete successfully with larger ones, so long as they have the right tools and creative staff.
In the context of Facebook ads (or any social media platform for that matter) and chatbots, there are some key copywriting tips that will bring greater success.
Anyone with a Facebook account is subject to advertising on their news feeds. And marketers who use Facebook ads must understand that these are interruptions in!DOCTYPE>