10 Email Metrics You Need to Impress in 2019

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Digital Marketing / Email - 5 Views

Is one of your top business goals for 2019 to improve the ROI of your emails? If so, you may have added redesign your email template, change up your subject lines, or start a newsletter on your list of things to do in the new year.

However, to truly drive your email marketing campaigns forward, you need to measure the right metrics. This will allow you to see what is and isn’t working, where you can make improvements, and how you can make your emails stand out from the crowd. Without these metrics, you’ll never know if the changes you implement affect your opens, click-throughs, and ultimately your revenue.

Below, we’ll discuss the top 10 email metrics you need to watch to boost your success in 2019.

Why are email metrics so important?

As a marketer, you already know metrics help drive forward any marketing campaign. They demonstrate exactly what content, copy, and calls to action resonate with your audience, and what doesn’t.

Focusing on the right metrics will help you analyze each campaign before improving the next one. In fact, according to Forbes, marketers who base their decisions on data can boost their profitability six fold.

Therefore, before you spend hours revamping your entire email

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